How and Why You Need to Create a Facebook Page for your Business

Regardless of your business, it has become almost necessary for companies to have a Facebook page (and a Twitter account) and we’ll be going through the steps of how to Create a Facebook page for your business. With Facebook’s user base of over 500 million people (Facebook User Statistics), it is impossible to overlook the power of marketing on Facebook. 500,000,000+ users – that’s a huge pool to draw customers from, and the best part about this is that Facebook has laser-targeted demographics on all of its users, so you can specify the exact type of person you are looking to market to. If you don’t currently have a Facebook page for your business, creating one will give you an entirely new channel to market your product or service to.

Here are some key things that will need to be done as you setup your Facebook fan page:

• Add
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  a logo/image – we’ll discuss in a future post the size and type of image that you should use in designing your Facebook page

• Edit your company information/profile on your page
• Import contacts/Invite friends – As people begin to “LIKE” your page (or become fans) a post will show up on their Facebook page and additionally it will show up in their friends news feeds, so your pages reach can become exponential very quickly as people begin to “LIKE” it
• Promote your Facebook
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  page on your website, in emails, and on other social networks

• Post status updates to your Facebook page

More Advanced:

• Setup a different landing page – by default, all viewers will land on “The Wall”, but you can specify where you want your users to land and
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  create a custom landing page. Here are some great landing pages: Victoria’s Secret, Starbucks, CocaCola

• Collect user information & email addresses on your Facebook page

We’ll go through all of these steps over the next few weeks. Stay tuned and feel

free to ask

questions or give us some feedback in the comments box below.