For nearly a decade, the PartLogix system (formerly known as automotive.NET) has been used primarily to sell and manage automotive parts and applications online. Over the years, as more and more features and functionality have been added to the system, it became apparent that PartsLogix could be used for more than just selling car/motorcycle/truck/SUV parts online. “For companies and small businesses that don’t need to manage vehicle applications and product fitments, we can simply remove that functionality and still provide a high-end custom website”, said Jason Gelinas, partner at idcubed.com, inc. And that exactly what happened when Brew PS came to ID3 in need of an e-commerce platform for their new idea.
Brew PS needed a company that could allow them to work with their own designs and branding, but also need the ability to sell, manage and maintain product data on their own. idcubed.com, inc. and the PartsLogix system were able to accomplish this. “We set them up on our Bolt-On PartsLogix package, and stripped out some of the unnecessary features of the admin system that the client wouldn’t use, such as vehicle management, photo galleries and press releases”, said Jason. Vehicle management wasn’t needed for obvious reasons, photo galleries were put on hold until Brew PS started attending more local & regional events, and the press release section was replaced with their blog, which ID3 also setup for Brew PS, using the WordPress system and modifying the design to match the Brew PS main site layout.
“One of the main reasons we chose ID3 and the PartsLogix system was the ability for us to manage all of the SEO elements on our site. PartsLogix allows us to customize every important aspect of the page so that we can target the keywords that we want”, said Cary Hanson, co-founder of Brew PS. In addition to taking advantage of the SEO features and functionality in the system, Brew PS also uses social media integration, standard category and page management, as well as the promotions system that allows them to run specials and promos on products/categories/etc. So next time you hear the name PartsLogix, don’t just think automotive, because whether your business is home brewing equipment or something else, PartsLogix can help you get your products online and in front of consumers.