PartsLogix Scheduled to Offer Mobile Sites to Customers

As portable and mobile devices are becoming more and more the norm, PartsLogix has been investing time in the development of a mobile platform. The mobile platform will provide a nearly exact URL match, redirecting a user that clicks a link to be seamlessly redirected to the mobile version of that page. Any site that is currently running a PartsLogix 3.0+ installation will have the ability add-on a mobile site.

After reading a recent report on Mashable, 5 Paradoxes Shaping the Future of Mobile Commerce, idcubed.com, inc. decided that a mobile platform was needed sooner than later. The 5 points made in the article speak for themselves, and certainly stresses the importance of having a mobile platform in today’s market. Those 5 points being:

1. Customers spend more time on their mobile devices than on their desktops
2. Mobile shoppers are more focused
3. Click-through rates are higher on mobile devices than desktops
4. Mobile shopping peaks at night
5. The importance of the mobile web – 30% of all social media traffic originates on mobile devices

“This is something that can help our customers bottom line immediately”, said Jason Gelinas – the PartsLogix Mobile Mastermind, “Offering our customers a mobile version of their website and improving the end-users experience on mobile devices is a win-win. Web content formatted for the device its being displayed on, and a better opportunity to convert a sale for our customers.”

Regardless of the effect of mobile, its about presenting buyers with options. Users will still have the abillity to view the full version of the website on their mobile devices, the mobile version will simply make the site easier to browse and navigate with less pinching and zooming in/out.

Watch for the release of the PartsLogix Mobile platform by the end of Q1 2012.

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Source: Mashable – 5 Paradoxes Shaping the Future of Mobile Commerce