After the owners of Brew PS saw growth and success of their newly opened eCommerce website, they started to think about carrying more products. Not just more products but different types of products. In order to classify their products separately and take advantage of domain naming to help with SEO, they decided to migrate to the PartsLogix multi-site system to power their second site Keg Outlet. “Just one year ago, Brew PS was seeing just under 1,000 visitors per month, that number has grown to more than 5,000 visitors per month now, and more importantly, the users are now more engaged, spending more time on our site and viewing more pages per visit,” said Cary Hanson, the co-owner of Brew PS. “After seeing our sales and traffic grow the way that it has with Brew PS, we wanted to see if we could duplicate the results in another home brewing niche while still growing Brew PS.” And that’s how Keg Outlet was born.
After having worked closely with Brew PS to get their first site branded and running the way that they wanted to see it running, the guys at Brew PS were confident that the PartsLogix system would be able to help them power their next idea. They came to us and said that they didn’t want to spend as much time on branding and tying in all the different external things that one could spend time on, they just wanted a clean and simple design that would allow them to take advantage of all of the SEO features and functionality that the PartsLogix system offers. So that’s what we did – we gave them a customizable template and setup areas on their homepage where they could add and update their own graphics, the rest is standard stuff that is found in the PartsLogix system, from product management to page creation and management.
As Brew PS grew their web presence from “zero” to over 5,000 visitors per month in about a year using the PartsLogix system, they’re looking to do the same in new niche of the home brewing market – homebrew keg kits. Don’t think that they are just limited to kegs for homebrew though, they carry commercial kegging parts, tools and hardware, CO2 tanks and much, much more. Whether you’re a seasoned home brewer looking to get some kegging parts for your system or whether you’re a beer lover who is looking for a classic wall-mounted Starr bottle opener, Keg Outlet will likely be able to help you find what you’re looking for.